Starting a Service-Based Business: A Step-by-Step Guide

Step 1: Choose the Right Niche

A. Service-Based Business: The chosen business should offer services, not products.

B. Local Delivery: It must be a service that can only be delivered locally. This ensures you compete only with local businesses.

C. High Average Customer Value

The services should command a high average customer value, meaning customers are willing to pay generously for them.

D. Standardized Service:

The service should be relatively standardized, even if there’s some variation.

E. High Demand:

There should be a consistent and robust demand for the service.

Step 2: Identify the Best Providers

Once the niche is selected, the next step involves identifying the best-reviewed service providers in your local area.

Step 3: Launch a Facebook and Instagram Leads Campaign

Now, it’s time to leverage your Facebook and Instagram advertising knowledge. Create a leads campaign targeting everyone over 30 in your local area.

Step 4: Follow Up on Leads

Lead follow-up is crucial. Many people give up too quickly on potential leads. Call the leads generated by your advertising campaign multiple times, even leaving messages if necessary. Persistence often pays off, and you’ll reach more prospects with consistent effort.

Step 5: Connect the Dots

Now, it’s time to connect the interested clients with your chosen service provider. Contact the service provider, explain the situation, and ensure they understand your role as a business intermediary.

Step 6: Markup and Present the Quote

Here’s where your business model comes into play. When you receive the quote from the service provider, add a markup (at least 50%) and present the quote to your client.

Step 7: Scale and Repeat

Once you have a working system, you can scale your business by hiring more service providers and expanding into different niches.